Discovery package
Two reports. One picture.
Discovery is complete. The funnel report quantifies what's happening end-to-end and where the dollars actually sit. The lead-quality report turns that into a working framework for sequencing buyers, not filtering them.
01 · Report one
Funnel Performance & Attribution
$8.14M YTD. True Meta ROAS 19.9× vs reported 0.70×. Why the gap is structural, not implementation — and the single change that closes it.
Headlines · funnel · leakage · LTV · Phase 02→
02 · Report two
Buyer-Readiness Tiers & Lead Quality
APS doesn't disqualify — it sequences. Channel hierarchy, three-question opener, R1–R4 readiness tiers, and the ad-level moves that compound.
Channels · opener · tiers · ad tiering→